WHY PRIVATE LABEL WINES
There has been a trend for wine lists to become over complicated and full of unnecessary wines that don’t represent the business or what the public is after. More restaurants are now using house-branded wines as a promotional tool to drive restaurant sales.
A private-label wine can be a great addition to your restaurant. Having your own private label wines is one of the coolest and simplest ways to stand out from the next restaurant, create better margins, better branding and happier customers.
WHY MARKET OTHER BRANDS??
What’s the benefit in marketing someone else’s business with that wine from your local distributor?
Restaurant wine labels are a fantastic branding opportunity that promote YOUR business.
It’s your wine brand, only available at your restaurant, and can’t be compared in price at the bottle shop.